VIA Criterium takes place this weekend in Kings Cross, London, as part of the London Cycling Festival, with the event having doubled in size since last year’s event.
This year sees Van Rysel celebrate and support the riders with a host of activations across the weekend as well as showcasing their latest RCR Pro bike and SS24 range.
The UK’s most ambitious riders will descend upon King’s Cross Friday 21st – Sunday 23rd June, taking on a fast, technical circuit, lined with thousands of spectators.
Festival Schedule:
- Friday, June 21: 6 pm-10 pm – The Longest Day fixed wheel Crit race.
- Saturday, June 22: 10:30 am-10 pm – Brompton World Championships, Women’s 3/4, Men’s 3/4, Kings Cross Community Race, Masters Open, Women’s Elite, Men’s Elite.
- Sunday, June 23: 10:30 am-6 pm – A & B Girls, A & B Boys, various youth races.
Festival Attractions:
Racing / brand activations / expo and retail space / demo rides / street food / live music / kids area / stunt displays
Van Rysel Event Highlights:
- Unofficial Happy Hour: Relax and mingle with fellow cycling enthusiasts over drinks on Saturday from 4-5 pm
- Cheer Zone: Bring the cheer (and your loudest cowbells) to support racers near the finish line.
- Brand Village: Discover the latest RCR range, including Decathlon x AG2R pro team replica bikes, and the Spring/Summer 2024 collection. Meet the Van Rysel team and ask your questions.
- Test Rides: Test-ride the RCR range with your own shoes and cleats. Time slots for tests from 11-12 and 5-6 pm on Sunday 23rd
Van Rysel on the rise
April saw the brand opened its first store in London, housed in Decathlon Surrey Quays. The brand store, custom-built to showcase Van Rysel products in a unique setting, delivers a new retail space set to redefine the brand experience.
The launch of the Van Rysel store marks a significant milestone in Van Rysel’s expansion strategy, as it continues to broaden its reach.